Email Marketing


Find out more about this service below, or head to our works to check out samples and results.
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Email Marketing
Lifecycle & Campaigns

Email Marketing that Grows Revenue, Not Just Lists

An integrated programme combining campaigns, automation and personalisation. We plan thematically, trigger timely follow-ups, and tailor messages to each audience so every send earns attention and proves its impact.

Integrated strategy Customer-centric A/B testing GDPR-aware Live reporting
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Objective

Boost customer engagement, retention and conversion through strategic email initiatives that resonate with your audience. We use data to find the right people, timing and message; creative to earn attention; and measurement to scale what works.

Open rate ↑ Click rate ↑ Revenue / recipient ↑ Unsub & spam ↓
Integrated strategy

Campaigns, automations and personalisation work together so each touchpoint advances the journey.

Customer-centric

Relevant content, sent at the right time, drives better opens, clicks and conversions.

Test & optimise

A/B testing on subject lines, messaging, layouts and offers keeps performance improving.

Compliance first

GDPR and regional requirements are respected to protect trust and reputation.

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How we work

  • ✓Plan. Thematic calendars aligned to brand goals and key promo periods.
  • ✓Automate. Build flows that recover, convert and retain—then iterate.
  • ✓Personalise. Segments, dynamic content and offers that feel 1:1.
  • ✓Report. Clear metrics, insights and next actions every month.
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Email campaign strategy

Plan thematic campaigns aligned with brand goals, moments and offers. Content nurtures prospects and reinforces loyalty, balancing value with promotion to protect list health.

Seasonal & launches Education & value Offers & bundles Retention plays
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Email automation management

Set up and optimise automated funnels such as welcome series, browse and cart recovery, post-purchase and win-back. Triggers deliver timely follow-ups that capture missed opportunities and lift conversion.

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List segmentation & personalisation

Segment subscribers by demographics, interests, behaviour and purchase history. Use dynamic blocks and tailored offers so each recipient sees what is most relevant to them.

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Newsletters & promotional emails

Design visually consistent templates and write compelling copy that highlights value, offers and announcements. Brand voice is maintained across all sends for familiarity and trust.

Accessibility by default: semantic HTML, meaningful alt text and readable contrast.
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Testing & optimisation

A/B test subject lines, preview text, layouts, CTAs and offer framing. Use data-driven insights to refine cadence and content, improving performance incrementally without audience fatigue.

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Compliance & best practices

Adhere to GDPR and other regional regulations. Maintain consent, preference centres and list hygiene. Authentication (SPF, DKIM, DMARC) preserves deliverability and brand reputation.

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Performance reporting

01
Track

Monitor open rate, click-through rate, conversion rate, revenue per recipient and list health.

02
Interpret

Turn numbers into insights: which segments, messages and creatives are driving outcomes.

03
Improve

Provide clear recommendations and a testing slate for the next cycle so gains compound.

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Implementation checklist

  • ✓ESP setup and integrations (store/CRM/analytics)
  • ✓Domain authentication: SPF, DKIM, DMARC
  • ✓Event tracking, attribution and UTM conventions
  • ✓Template system and content modules
  • ✓Automation flows and guardrails
  • ✓Monthly reporting and optimisation cadence
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Tools & compatibility

Klaviyo, Mailchimp, HubSpot, Braze and custom ESPs. Integrations with Shopify, WooCommerce and bespoke stacks. Alignment with paid channels ensures consistent messaging and attribution.

Klaviyo Mailchimp HubSpot Shopify GA4