📈
Objective
Ensure your website remains secure, up to date and optimised for a seamless user experience. We prioritise speed,
responsiveness and clear navigation to raise satisfaction and conversions, while continuous analysis reveals
opportunities for refinement.
Core Web Vitals ↑
Conversion rate ↑
Uptime 99.9%+
Error rate ↓
Holistic approach
Routine updates, performance work and ongoing support keep everything running smoothly.
User experience focus
Speed, mobile responsiveness and intuitive journeys reduce friction and drop-off.
Data-driven improvements
Traffic and engagement data point to the next best optimisation.
Compliance & security
Best-practice security and data protection maintain trust and reputation.
🧪
How we work
- ✓Maintain. Patches, plugin updates and backups on a set cadence.
- ✓Optimise. Speed, UX and security work prioritised by impact.
- ✓Measure. Analytics and heatmaps guide changes, not guesswork.
- ✓Support. Swift troubleshooting and clear comms.
🛠️
Routine updates & maintenance
Install software patches and plugin updates to maintain functionality and compatibility. Backups, uptime monitoring
and periodic content reviews keep information fresh and the site resilient.
Backups
Uptime monitoring
Staging & QA
🧯
Technical support & troubleshooting
Resolve glitches quickly to minimise downtime. We diagnose theme, plugin and integration conflicts and provide
pragmatic fixes with clear root-cause notes.
⚡
Performance optimisation (speed, UX, security)
Improve loading times and responsiveness with image optimisation, caching, minification and third-party script control.
Harden security with WAF rules, rate-limiting and least-privilege access.
LCPLargest Contentful Paint
TTFBServer responsiveness
CLSVisual stability
FCPPerceived speed
📊
Analytics configuration
Set up and manage tracking tools (e.g. GA4, server-side tagging where suitable) to understand behaviour, funnels and ROI.
Dashboards surface trends and opportunities for improvement.
GA4
Tag Manager
Heatmaps
Session replays
📣
Landing page development (for campaigns)
Design and build high-intent pages aligned to marketing objectives. We optimise layouts, hierarchy and messaging to capture
leads and drive sales, with rapid iteration based on results.
🧪
Conversion rate optimisation (CRO)
Map journeys, identify bottlenecks and test targeted tweaks that lift conversion. Run A/B tests on copy, design and
offers, then scale winners across templates.
🛡️
Compliance & security
Stay aligned with data protection requirements (region dependent). Implement consent tools, privacy notices,
role-based access, audit trails and regular vulnerability checks to protect users and uphold trust.
✅
Implementation checklist
- ✓Staging set-up and deployment workflow
- ✓Monthly patching, backups and uptime monitoring
- ✓Core Web Vitals & speed optimisation plan
- ✓Security hardening and access controls
- ✓GA4 + GTM events and dashboards
- ✓Landing page templates & testing cadence
🗺️
Reporting & roadmap
01
Measure
Track speed, errors, conversions, search visibility and engagement with agreed KPIs.
02
Interpret
Translate data into insights: where users drop, what loads slowly, which paths convert.
03
Improve
Prioritised backlog and monthly optimisation cycle so gains compound over time.
🧰
Platforms & tooling
We work across modern CMS and storefronts with performance and maintainability in mind.
WordPress
Webflow
Shopify
Next.js
Cloudflare
Vercel