Website Development & Management


Find out more about this service below, or head to our works to check out samples and results.

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Website Development & Ongoing Optimisation
Build • Maintain • Optimise

Website Development & Continuous Optimisation

We keep your website secure, fast and conversion-ready. Routine updates, proactive performance work and hands-on technical support ensure a smooth user experience that compounds results over time.

Security & compliance Speed & UX first Data-driven enhancements Landing pages for campaigns
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Objective

Ensure your website remains secure, up to date and optimised for a seamless user experience. We prioritise speed, responsiveness and clear navigation to raise satisfaction and conversions, while continuous analysis reveals opportunities for refinement.

Core Web Vitals ↑ Conversion rate ↑ Uptime 99.9%+ Error rate ↓
Holistic approach

Routine updates, performance work and ongoing support keep everything running smoothly.

User experience focus

Speed, mobile responsiveness and intuitive journeys reduce friction and drop-off.

Data-driven improvements

Traffic and engagement data point to the next best optimisation.

Compliance & security

Best-practice security and data protection maintain trust and reputation.

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How we work

  • Maintain. Patches, plugin updates and backups on a set cadence.
  • Optimise. Speed, UX and security work prioritised by impact.
  • Measure. Analytics and heatmaps guide changes, not guesswork.
  • Support. Swift troubleshooting and clear comms.
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Routine updates & maintenance

Install software patches and plugin updates to maintain functionality and compatibility. Backups, uptime monitoring and periodic content reviews keep information fresh and the site resilient.

Backups Uptime monitoring Staging & QA
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Technical support & troubleshooting

Resolve glitches quickly to minimise downtime. We diagnose theme, plugin and integration conflicts and provide pragmatic fixes with clear root-cause notes.

Performance optimisation (speed, UX, security)

Improve loading times and responsiveness with image optimisation, caching, minification and third-party script control. Harden security with WAF rules, rate-limiting and least-privilege access.

LCPLargest Contentful Paint
TTFBServer responsiveness
CLSVisual stability
FCPPerceived speed
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Analytics configuration

Set up and manage tracking tools (e.g. GA4, server-side tagging where suitable) to understand behaviour, funnels and ROI. Dashboards surface trends and opportunities for improvement.

GA4 Tag Manager Heatmaps Session replays
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Landing page development (for campaigns)

Design and build high-intent pages aligned to marketing objectives. We optimise layouts, hierarchy and messaging to capture leads and drive sales, with rapid iteration based on results.

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Conversion rate optimisation (CRO)

Map journeys, identify bottlenecks and test targeted tweaks that lift conversion. Run A/B tests on copy, design and offers, then scale winners across templates.

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Compliance & security

Stay aligned with data protection requirements (region dependent). Implement consent tools, privacy notices, role-based access, audit trails and regular vulnerability checks to protect users and uphold trust.

Implementation checklist

  • Staging set-up and deployment workflow
  • Monthly patching, backups and uptime monitoring
  • Core Web Vitals & speed optimisation plan
  • Security hardening and access controls
  • GA4 + GTM events and dashboards
  • Landing page templates & testing cadence
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Reporting & roadmap

01
Measure

Track speed, errors, conversions, search visibility and engagement with agreed KPIs.

02
Interpret

Translate data into insights: where users drop, what loads slowly, which paths convert.

03
Improve

Prioritised backlog and monthly optimisation cycle so gains compound over time.

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Platforms & tooling

We work across modern CMS and storefronts with performance and maintainability in mind.

WordPress Webflow Shopify Next.js Cloudflare Vercel